It’s no secret that most sales reps hate cold calling. It’s probably their least favorite task. Why is it so painful? Here are three common pains that hinder B2B phone prospecting: It’s inefficient. Traditional cold calling takes time, limiting reps to only 47 calls a day, on average. It’s...

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By: Brad Seaman On: November 19, 2015 In: Lead Generation Comments: 0

Technology has changed everything. Inbound. Outbound. Social. Emails. Marketing data. Those are just a few of the ingredients teams are using to come up with a strategy to hit their numbers in this increasingly complex world of sales. Yet, high-tech companies like Google, Yelp, and Groupon used the decades-old...

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