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Bob Kreisberg

What are the traits of a great salesperson? And are those traits the same today as they were 20 years ago? As a leading authority on helping companies make more effective hiring decisions, it’s Bob Kreisberg’s job to know the answers.

Bob is the President of OPUS Productivity Solutions, a consulting firm that specializes in improving the people productivity of their clients. He joined us on Decision Point to discuss how the role – and the personality – of great salespeople has changed over the years and how companies can find the right people to fill the right role.

Bob also shares some insights on how the information age has created a more knowledgeable and thorough buyer, which has changed the sales landscape and required individual salespeople and sales teams to evolve.