MTB Interview: How to Use Technology to Streamline Sales Acceleration

One of the biggest issues sales teams face is the amount of time it takes to connect with a prospect.

How many times do I have to call for them to pick up? What about the gatekeeper? Am I trying to reach the right person?

These are all questions salespeople ask themselves when they’re trying to connect with prospects, especially when they’re cold calling contacts. And, if they aren’t calling the right person, it could result in hours wasted and a possible deal that could have happened.

This January, our CEO Brad Seaman was featured in an interview on the Marketing Tech Blog thought leadership podcast series, talking about sales acceleration and how the sales landscape is changing. In this interview, he talked about the cold calling function and how there is an opportunity to streamline it so sales people can focus on what they do best: selling.

The growth of technology has brought about a surprising phenomenon: now that people have access to all of the information in the world. The average sales cycle is continuing to get longer instead of shorter. And it’s impacting top line revenue.

Sales acceleration isn’t just a conversation about strategy anymore. It’s a necessity for increasing revenue and sustaining growth. 

That is why we built MonsterConnect: to make cold calling easy. The MonsterConnect solution is designed to help your sales team connect directly with prospects instead of focusing on dialing. Here’s how it works:

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To learn more about sales acceleration and how MonsterConnect enables your sales team, listen to the podcast now:

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