Ever get exhausted with the marketing and sales back and forth? In many organizations, there is a historic rift between the two teams, both of whom are trying to work toward the same goal, but with very different ideas of how to get there. But what if both teams were on the same team? That’s what life is like at Marathon Health.
Like so many businesses, Belay Solutions had some big problems to solve when the COVID-19 pandemic arrived in March. Fortunately, Lisa Seal and her sales team were prepared. She joined us on Decision Point to explain how Belay made a quick transition in their sales approach. And it all began with asking, “How can we help?”
Todd Caponi joined us on Decision Point to share how transparency is the key to winning today’s customers who want to understand the full experience they’ll have when using your product – the good and the bad. According to Todd, being open about the things you’re giving up in order to be great at your “core” is the key to sales success.
Margaret Henney of Covideo joined us on Decision Point to share some helpful tips for salespeople when it comes to creating personalized videos for prospects and clients, as well as some insight into how video calls have changed the way we’re building trust and relationships with each other.
Why is a relationship-driven approach to sales becoming a lost art, particularly in the tech industry? Chris Belli has some ideas. As Vice President of Marketing and Business Development at Studio Science, a design and innovation agency, Chris and his team are helping their clients create great customer experiences that are anything but transactional.
Bob Kreisberg is the President of OPUS Productivity Solutions, a consulting firm that specializes in improving the people productivity of their clients. He joined us on Decision Point to discuss how the role – and the personality – of great salespeople has changed over the years and how companies can find the right people to fill the right role.
Brandon Steiner joined us on Decision Point to talk about what drives him to give back to those around him and how his upbringing instilled core values of mental toughness. He also shares some stories from his journey that highlight the importance of being ready to make big decisions and how to maximize opportunities once those decisions are made.
Heather Monahan is a best-selling author, keynote speaker, entrepreneur, and founder of Boss In Heels. She was kind enough to come on our show to share about the event that changed the course of her career and what she gained from that difficult experience that has helped her become a leading voice when it comes to creating confidence in others.
Al Samouelian, CEO at RPM, hasn’t been sheltered from adversity during the COVID-19 pandemic, but he recently got a perspective check when his 5-year-old daughter serendipitously placed a book about mental toughness on his desk one morning. Al came onto the show to discuss that moment and his journey from sales leader to organizational leader.
Is gratitude a key component of mental toughness? Scott MacGregor thinks so. He’s the Founder and CEO of Something New LLC and the author of “Standing O!” and “Standing O! Encore.” We talked with Scott about how living a life of gratitude has helped him overcome adversity in life and in sales. The conversation may change your perspective on the power of gratitude – and not just gratitude for the good things.